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The Power of Social Media Marketing

These FREE platforms rank among the most effective and powerful marketing tools that you can use. This is due to the fact that they are the perfect place to build relationships with your target market, which is critical to your online marketing success!

Social Media Has Changed the Way People Communicate

Social media platforms like Twitter, Facebook, YouTube, and Google+ have changed the way people communicate and interact. Each of them are equivalent to a virtual social club where people can meet, get to know each other and maintain existing friendships.

It’s quite simple for anyone to go online and find out information about, and opinions of, products and services almost instantly. In a study conducted by Harris Interactive, a full-service research partner for ensuring improved business performance, 45% of the respondents considered reviews from friends or people they follow on social media websites to influence their purchase decision.

Consumers are no longer limited to buying from only a select few large corporations and, in fact, they prefer to do business with people they know and trust. These social platforms give you the opportunity to build an enduring relationship with your potential customers, which will help you generate leads as well as more customers.